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03.11.2014 | permalink
Germany: Edeka leads first own-brand with label
![Hähnchenfleisch mit 'Ohne Gentechnik'-Siegel (Foto: Edeka) Edeka Ohne Gentechnik](/typo3temp/_processed_/sosnews_w150_MLXeWLHA49WatxXYaTpeQhKUCFQ9WtWb9xbsWhsU.jpg)
Start with GOOD & CHEAP chicken products at regional level Label "GMO-Free" provides clear guidance for consumers Edeka Center is a partner of the federation "foods without genetic engineering"Hamburg, 11.03.2014. Edeka has introduced the first own-brand with the label "GMO-Free". Various chicken products with private label GOOD & CHEAP since October are available in many markets in the southwest and southeast of Germany. The GOOD & CHEAP chicken products are currently sold in the regions of Southwest (Baden-Württemberg, Rhineland Palatinate, Saarland and parts of Hesse), and in northern Bavaria, Saxony and Thuringia.
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